Stores
Rodeo to Retail: BEX Brand
Written by NRS Influencer Barrett Houser
Who wouldn't want to look stylish on a beautiful sunny day, riding a horse through the pasture, branding calves or spinning a few steers in the practice pen? This is the time BEX Sunglasses shine bright (pun intended).
The American brand that so many of us choose to shield our eyes during those long days in the arena started back in 2009 when cowboy Jason Adams created what was needed on the rodeo circuit – comfortable and affordable performance eyewear. Since then, BEX has become the fastest-growing eyewear company.
Let's be honest; looks matter. Even more important is not overpaying for uncomfortable designer sunglasses just because your favorite celebrity was sporting a pair on "Rodeo Dr."
The number one selling BEX design is Ranger XL, which comes in various colors to fit any preference. Think Tom Cruise in aviators but more sleek and functional.
One of my personal favorites is the Free Byrd in Tortoise/Brown. This pair of glasses is super sturdy, with minimal movement on the face, and it has been highly durable even through the harshest of conditions.
NRS Top Picks for BEX Sunglasses
BEX Unisex Rockyt
- Nylon Polarized Lens (NYPO Technology)
- Titanium Ultra Lightweight Frame
- Scratch Resistant
- Non-Reflection
- UVA, UVB, UVC & Harmful Blue Light Protection
- Unisex Style
- B3RX
BEX Finland XL
The BEX Fynnland XL are a lightweight and comfortable pair of sunglasses. Available in the BEX NYPO polarized, UVA, UVB, UVC and Blue Light protection. The lens height is 71mm, lens width 43mm, nose bridge width 17mm, temple from hinge to top 150mm.
BEX Ranger Silver/Grey
- Gray Lens Tint.
- Military-Grade Stainless Steel Nose Bridge, Frame, and Temples with Acetate Tips.
- UVA, UVB, UVC & Harmful Blue Light Protection
BEX Free Byrd Tortoise Brown
- Unisex
- Tortoise/Brown: Matte Brown Tortoise frame and Gold Echo lens with BEX Silver Flash
- Lens width 56mm x height 42mm, Bridge width 18mm, Temple length from hinge 138mm, and weight 26 grams.
- Lens: BEX polarized lens with optical clarity. UVA, UVB, UVC and Blue Light protection.
- Hinge: Reinforced nylon a with a stainless steel pin.
- Sunglass frame made with a tough and durable TR90 material.
- S26TBG
BEX Wesley Black / Lavender
- Wesley
- Black and Lavender
- Unisex Adult One Size
- Gray lenses tint (with lavender flash)
- Military-grade stainless steel nose bridge, frame and acetate temples (tips).
- Ideal for adults with an average head size.
- WBGL
