NRS Store Decatur Texas

NRS Ranch- Decatur, Texas

The NRS Ranch Store in Decatur, Texas, is more than a retail space—it’s the heart of our mission to serve the full spectrum of the western lifestyle. Whether you're a working rancher, competitive rodeo athlete, horse owner, or love the western way of life, you’ll find everything you need under one roof.

Our 90,000-square-foot flagship store is carefully curated to meet the real-world needs of both horse and rider. We hold ourselves to the highest standards of quality and purpose. Every item we stock is chosen with intention—from premium tack and saddles to dependable ranch equipment and livestock feed.

Welcome to NRS Ranch- The Premier Destination for the Western Lifestyle

Inside, you’ll discover:

A massive selection of over 10,000 cowboy boots
Leading brands of western apparel and accessories for the whole family
A dedicated cowboy hat department, featuring our in-store Hat Bar—where our hat shaping experts will custom shape your hat by hand to create a perfect, personalized fit
A wall of fresh, high-performance ropes numbering in the thousands
A wide range of feed and health products for animals of all sizes
An extensive selection of Western tack and saddles, including our exclusive NRS tack lines and NRS Competitor’s Series saddle collection
A curated assortment of home goods, gifts, and western décor
A large variety of farm & ranch equipment from gates, troughs, and roping chutes to horse walkers and custom stall and arena buildouts, with a staff of equipment specialists to advise on the best equipment to meet your needs

But NRS is more than just merchandise—it’s a tribute to the western heritage that shaped us. Explore the rich stories of legendary ropers and long-time Decatur residents Trevor Brazile and the Roy Cooper family in our on-site memorabilia museum. Then hop in a golf cart and enjoy a self-guided tour of the scenic ranch grounds, offering panoramic views from one of the highest points in Wise County.

Founded right here in Decatur in 1989, NRS has grown from a single storefront into a nationwide brand with multiple locations and a thriving online presence. And through it all, one thing has remained constant: our unwavering commitment to delivering the best products and experience for our customers.

We invite you to visit us at the Ranch. Experience the lifestyle. Live the legacy.

NRS Feed Store- Decatur, Texas

At the NRS Feed Store, we know your animals are your top priority. That's why we're committed to offering not only top-tier feed and animal health products, but also the trusted support you need to care for them with confidence.

Whether you're feeding horses, cattle dogs, goats, or backyard poultry, you'll find a comprehensive selection of premium feeds, supplements, and innovative health solutions from the brands you trust. Our inventory is carefully selected to support every stage of animal development, from performance and productivity to overall well-being.

But what truly sets up apart is our service:

Expert support through free on-farm or in-store consultations with experienced animal nutritionists
Fast, friendly load-out service that gets you back on the road quickly
A knowledgable team that takes the time to understand your operation and recommend what's best for your animals

We don't just supply your feed, we aim to be a true partner in your animal care program. Stop by and see how the NRS Feed Store can help you keep your animals thriving, season after season.