Welcome to the NRS Ranch Store – The Premier Destination for the Western Lifestyle
The NRS Ranch Store in Decatur, Texas is more than a retail space—it’s the heart of our mission to serve the full spectrum of the western lifestyle. Whether you're a working rancher, competitive rodeo athlete, horse owner, or simply love the western way of life, you’ll find everything you need under one roof.
Our 90,000-square-foot flagship store is carefully curated to meet the real-world needs of both horse and rider. We hold ourselves to the highest standards of quality and purpose. Every item we stock is chosen with intention—from premium tack and saddles to dependable ranch equipment and livestock feed.
Inside, you’ll discover:
- A massive selection of over 10,000 cowboy boots
- Leading brands of western apparel and accessories for the whole family
- A dedicated cowboy hat department, featuring our in-store Hat Bar—where our hat shaping experts will custom shape your hat by hand to create a perfect, personalized fit
- A wall of fresh, high-performance ropes numbering in the thousands
- A wide range of feed and health products for animals of all sizes
- An extensive selection of Western tack and saddles, including our exclusive NRS tack lines and NRS Competitor’s Series saddle collection
- A curated assortment of home goods, gifts, and western décor
- A large variety of farm & ranch equipment from gates, troughs, and roping chutes to horse walkers and custom stall and arena buildouts, with a staff of equipment specialists to advise on the best equipment to meet your needs
But NRS is more than just merchandise—it’s a tribute to the western heritage that shaped us. Explore the rich stories of legendary ropers and long-time Decatur residents Trevor Brazile and the Roy Cooper family in our on-site memorabilia museum. Then hop in a golf cart and enjoy a self-guided tour of the scenic ranch grounds, offering panoramic views from one of the highest points in Wise County.
Founded right here in Decatur in 1989, NRS has grown from a single storefront into a nationwide brand with multiple locations and a thriving online presence. And through it all, one thing has remained constant: our unwavering commitment to delivering the best products and experience for our customers.
We invite you to visit us at the Ranch. Experience the lifestyle. Live the legacy.
